Dating 1210 caliber
It is thought this change was part of a drive to popularize wristwatches, which at the time were still considered a novelty largely for women (pocket watches were more common).Wilsdorf was said to desire his watch brand's name to be easily pronouncable in any language.The watch survived and tested as having kept perfect time during its descent and ascent.Rolex has also made a reputation in watches suitable for the extremes of deep-sea diving, aviation and mountain climbing.The Wilsdorf & Davis company moved out of Great Britain in 1912.Wilsdorf wanted his watches to be affordable, but taxes and export duties on the case metals (silver and gold) were driving costs up.
Wilsdorf even went so far as to have a specially made Rolex watch attached to the side of the Trieste bathyscaphe, which went to the bottom of the Mariana Trench.
The company name was offically changed to the Rolex Watch Company during 1919.
It was later changed to Montres Rolex, SA and finally Rolex, SA.
Another little known fact is that Rolex participated in the development of the original quartz watch movements.
Although Rolex has made very few quartz models for its Oyster line, the company's engineers were instrumental in design and implementation of the technology during the early 1970s.